These mistakes that hinder your visibility on social media.
Having a content strategy is one of the smart things to do for coaches. It means you will start creating content to put out, on your blog, and on social media … It is a long-term strategy that will not bring huge results straight away, but that will help you build your authority and reputation organically, with a very small budget.
If you don’t have thousands to spend every month on ads, this strategy might be a good one for you.
But there are some silly mistakes you need to stop making right now if you want to master social media as a coach and get results.
Let’s dive into the 10 things that are hindering your social media growth by polluting your content marketing strategy and that you need to stop right now.
1. Stop using all kinds of templates
Rather than doing this, invest in a template pack designed for the coaching and wellness industry by a single designer and make sure they follow your brand identity before using them.
2. Stop posting crappy images
How many times have you turned down an offer or stepped out of a shop because it presented badly?
How many times did you believe “oh, this is a great idea, but they don’t look professional at all, I’m not gonna put my money here.”?
As a professional, you have an obligation to present well. Stay genuine, this is deeply important, but demand quality, and from yourself in the first place.
This goes without saying for the images we are using in our communication. If you have the possibility to use professional images and do your own photo-shooting, this is the best. In the opposite case, find images on photo stocks (both free and payable options). My go-to photo stocks are Pexels, Unsplash, Pixabay and Haute Stock or Adobe Stock (payable). You can also download here my 80-free-photo selection for coaches and wellness pros.
3. Stop being inconsistent
You need to make sure you are visually consistent and that you respect your brand identity . Stop using colors depending on your mood and typographies following your latest find, or worst leave the ones that were on the template initially. You need a consistent look so you get recognized.
You also need to be time consistent. Rather than posting on your blog or on social media when you have time (which often you don’t), have a strategy in place, and save some time regularly in your calendar to work on this. This regularity will allow you to gain visibility and build a community.
4. Stop posting without a strategy in place
Progress never comes randomly, it comes when you have a strategy in place.
Prioritizing action over strategy is dangerous, it is like moving blindfolded. Make time for strategy. Do it alone if you are able to, seek some help if you don’t know or don’t have the time, but never underestimate the power of a good strategy. It will allow you to target your ideal clients and make some propositions that will be useful for them.
Check this article to learn how to build your content marketing strategy.
5. Stop retaining information (share value)
Two options will arise. – 1. They don’t consider this problem to be that important, or they don’t want to place any money on this subject and will try to solve it alone. Hello DIY! – 2. They will be seeking some level of help and will start searching for the best option.
Your goal is to prove to the second category you are the best option. And this means showing them valuable content that can help them to some extent. You need to show yourself as an authority and a problem solver. Only then can you sell them your coaching program.
6. Stop having no CTA
7. Stop posting outside of your content pillars
8. Stop using irrelevant hashtags
9. Stop posting reels that are only trendy
10. Stop posting only because you think it pleases the algorithm. Follow your heart
Whether you are already using social media and content marketing as a coach or wellness entrepreneur, this is definitely a strategy you should be serious about.
And to make it work without being too time-consuming for you, have a look at the resources below.
Free 80-photo pack for coaches and wellness pros
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