The 5 questions you need to answer for strong business foundations


Before starting on your brand design creation, you need strong brand strategy and business foundations to share with your graphic designer. What is your mission? What are your unique strengths? Who is your ideal customer? Which problem do they have that you are trying to solve? What are the top 5 values/personality traits that represent your business?

4 reasons why you need branding as a coach or wellness entrepreneur

One of the first strategies you need to apply to your business is branding. And we could find many reasons as to why brand design will do good to your small business, but today I want to focus on what is called the 4Cs of marketing communication : Clarity, Credibility, Consistency, Competitiveness.